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1b7bill, great observations and well distilled. To your point about what if GM gave away Chevys, the auto OEMs actually did this for a while by buying up car rental companies and using them to pump volume (using unrealistic residual value assumptions to ease the financial pain). This worked as a way to keep volume up and amortize fixed cost, but failed when the core business rotted out (the castle crumbled, in your metaphor).105
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