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Brent, I just sat in on a MarketingProfs webinar on weistbe design, and what that expert said was to identify what the top 3-5 tasks are that propects and customers come to your weistbe to do, and make it as easy and quick as possible to do those tasks. His belief is that it's not about making your site pretty it's about navigation and functionality. He said most people don't come to a weistbe because they're bored and curious about all your company has to offer. They come because they're looking for something specific, and if that info or task isn't exceptionally easy to find and do, without having to wade through marketing copy, they'll leave the site and never come back.I think his views are a little extreme, but they absolutely have merit. He used the example of a travel weistbe. When you go to one of those sites, you're looking for airfare quotes or hotel quotes, not an explanation of how great it would be to fly or a reminder of why this site is the best place to do it. The search form is on the home page ready for users, and it's constantly being tweaked to make it faster and more intuitive.On the SEO front, some folks say pages really need 300 words of content in order for search engines to understand what the page is about and see the page as legitimate, and 300 words is a lot of text. Obviously this model doesn't support that theory.GREAT discussion topic and I hope others weigh in. Thanks, Brent!
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